AJ Dolley : Sep 4, 2025 10:00:00 PM
Why is life insurance important: Protecting What Matter Most
Here’s a question for you: If you weren’t here tomorrow, would your loved ones be financially secure? If the answer is no, perhaps you need to consider life insurance.
Life insurance helps ease the worry of handling burial expenses and other bills after you’ve passed on. It can keep your loved ones in their home, help keep the lights on, and make sure your kids are taken care of.
To understand the importance of life insurance, we need to know what it is.
Life insurance is a simple way to help protect your family if something happens to you. It’s money that goes to the people you choose, called beneficiaries, if you pass away. It’s a safety net for your loved ones. Having adequate life insurance helps prevent your loved ones from solely relying on donations or crowdfunding to pay for expenses. That money can help cover:
Funeral costs
Rent or mortgage
Credit card bills or other debts
Childcare or school expenses
Everyday bills like groceries or gas
Even future savings or retirement
If you ask yourself "Do I really need life insurance?" you're not alone. According to the LIMRA 2025 Facts About Life Insurance, "40% of American adults believe they need more life insurance, representing close to 100 million adults. Nearly half (47%) say they would have trouble paying living expenses within six months of their primary wage earner’s death; and 40% of adults say their loved ones would be barely or not at all financially secure should the primary wage earner die unexpectedly."[1]
There are different types of life insurance. The most common are:
Term Life Insurance: Lasts for a set number of years. It’s usually more affordable.
Whole Life Insurance: Covers you for your whole life and can grow cash value over time.
You can choose what fits best for your needs and budget.
Contrary to popular belief, life insurance is indeed affordable. It isn’t just for older people or those with big paychecks. It’s for anyone who loves their family and wants to make sure they’re taken care of - no matter what.
Your beneficiary is the person (or people) who receive the money from your policy. It can be:
Your spouse or partner
Your children
A parent, grandchild, or close friend
Even a charity you care about
You get to decide who you want to protect.
If you knew most of your expenses would be covered, would that give you peace of mind?
You don’t have to figure it out alone. Kemper Life has local agents who can visit your home and help you find a policy that fits your needs and your budget. No pressure. Just real help from real people who care.
Take control by protecting the future of your loved ones with Kemper Life insurance
Have you ever stopped to ask yourself: “If something happened to me tomorrow, would my loved ones be financially secure?”
It’s not an easy question—but it’s an important one. For many families, the honest answer is no. That’s why life insurance plays such a vital role. It provides a financial safety net, ensuring that the people you care about most can stay secure, even in your absence.
[1] LIMRA 2025 Facts About Life Insurance , https://www.limra.com/siteassets/newsroom/liam/2025/2025_facts_about_life_insurance.pdf
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